Friday, November 20, 2009

Back links for beginners


The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engine incomes are directly related to the number of relevant results they present to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. The more often the searchers return the greater the search engines fortunes. The challenges are the exactly the same for you and your website.Acquire users and keep them coming back.

So what should you do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).

As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.

Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links are the most important factor in optimising your pages for the search engines.

Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Some back links have more value than others.

Back links from web pages that contain content related to your web page have an impact on the authority of your web page.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.

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