Friday, July 10, 2009

How To Work At Home Online

 

We haven’t even begun to see how the internet is going to change the way business is conducted both in the US and around the world. Every year the amount spent on goods and services on the web increases by millions and millions of dollars. You truly can sell anything on the web if you understand marketing and finding customers. People used to say you can't seel that 'whatever product' on the internet.Then a web site owner with a marketing idea would publish a site selling the 'whatever product' a new way. And before anyone knew what was happening, he or she would become the next online millionaire.

 

You can do the same thing but you need two ingredients. You need a marketing plan and you must have a steady stream of customers, or traffic, to your site. Of these two, the easiest is traffic even though it really takes the most work. For large amounts of visitors all you have to do is get your site loved by Google. Follow along to find out how you can apply this for a successful online buisness opportunity

 

Let’s say you are selling dog bowls. You job is to find a way to have Google send visitors who searched for dog bowls to your web page. The person gets to your site and picks out a dog bowl then buys it. It's not really all that hard. The only question is how to get search traffic sent from Google to your site.

 

You can think of the web as a big popularity contest and Google as the busy body who always wants to know what everyone else is talking about. In the dog bowl example Google will send the people searching to site that has the most people talking about it. This makes sense. If people are saying you have good dog bowls at your website then Google thinks you have good dog bowls.

 

Likewise, if no one says your web site has great cat bowls then Google will not send any customers your way who search for cat bowls. You are popular when it comes to dog bowls but not so much for cats. So if other people with web sites vote for your site in the dog bowl popularity contest then dog bowl customers will come your way. If the other sites don't vote for your site as being about cat bowls then Google won't send you traffic looking for cat bowls.

 

One web site votes for another by linking to the second site. A link is just a way for someone on the web to get from one site to another. Most likely you have clicked thousands of times on links. They are usually colored blue and if you put your cursor on the words when you click the mouse button you're take to another page.

 

The great thing about links is the words used to build the link can be anything you want. This is great because a good web page designer will use the words to let you know what is on the page you are going to. For example, if the link said Bob’s Website you wouldn’t know what the site was about and you probably wouldn’t click on the link. But if the anchor text link said Good Dog Bowls and you are looking for dog bowls it would make sense to choose that link. The words that are used to describe what is on the page are called anchor text. Google looks at anchor text as votes in the popularity contest.

 

Google keeps track of the anchor text whenever one website links to another. Each time you get linked to with the anchor text Great Dog Bowls your site gets another popularity vote for 'Great Dog Bowls'. The more popular your site is for a keyword the higher you will rank in Google's search result page when some one searches for that keyword. The anchor text a searcher types into the search box is called a keyword.

 

A keyword is simply the word or phrase someone types into the search box when they want to find some product or information on web. So if I want to buy a really good dog bowl I type the keyword ‘great dog bowl’ in the search box. Google constantly visits every website and finds out which is most popular for that particular keyword. The search result page shows the most popular site in the number one spot and the less popular are ranked farther down depending on how many votes they get.

 

There is also a ranking based on the content of you site that plays into the search results, but it has very little impact on your search page rankings compared to the number of links or popularity votes you have. As long as the website is really about dog bowls most of your ranking will come from the anchor text links you receive from other websites. Learn more about getting traffic at the Christian business opportunities blog.

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